The program

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PROGRAM

What we
teach

All courses have been created by trainers/experts chosen by XiLearn.

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The basics of marketing

Digital marketing is one of the tools of marketing strategy, understanding the basics of marketing will allow you to have a global vision of the marketing plan, from analysis to strategy.

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Graphic Design

Objectives: to become autonomous in the use of DTP software and to convey ideas or messages visually.

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Social Media

Objectives: understand the challenges of social networks, how to use them and generate engagement

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Search Engine Optimisation

Objectifs : obtenir les clés pour amener son site dans les meilleures positions des pages de résultats de recherche et attirer les visiteurs afin d’optimiser trafic et conversion.

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E-Commerce

Objectives: define an online sales strategy, design an online site with Shopify or be referenced on sales platforms.

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Content & Brand marketing

Objectives: define a content strategy to highlight a brand, increase its notoriety, create qualified traffic and retain Internet users.

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Details of the program

Introduction to marketing

→ Definitions of marketing
→ Marketing plan
→ Market study
→ SWOT Diagnosis
→ Objectives and positioning
→ Marketing strategy
→ Operational marketing

01

Module

E-Commerce

  • The basics of E-Commerce: rules, data protection, etc.
  • Create and organize a business
  • Create your website on Shopify
  • Use dropshipping services
  • Define an acquisition strategy
  • Define a development plan
  • Offer secure payment methods
  • Maximize shopping cart
  • Referencing on marketplaces

Graphic Design

  • Graphic charter and logo creation
  • Use of DTP (Photoshop, Illustrator, InDesign, AfterEffects, Premiere Pro)
  • Photo and video editing
  • Create an ergonomic website
  • UI/UX design
  • Create visual content with Canva

02

Module

03

Module

Content & Brand Marketing

  • Create content
  • Discover the tools to develop marketing content
  • Create a landing page, podcasts, videos, webinars, blogs

 

Search Engine Optimisation

  • Technical aspects
  • SEO semantics
  • The contents
  • Creation of external links

04

Module

05

Module

Social Media

Use social networks such as:

  • LinkedIn: Create an account, profile and advice to be more visible
  • TikTok: Create a TikTok channel, build your brand and story, create a challenge
  • Instagram: Create a business page, promote products, develop influencer marketing
  • Facebook/Meta: Create a business page, set up a business page, create and share content, promote your Meta page.
  • Etc.