ເພື່ອຕິດຕາມຂໍ້ຄວາມ, ຮູບພາບ, ແລະ ແຄມເປນ ທີ່ສົ່ງຫາກຸ່ມເປົ້າໝາຍ, ເຈົ້າຕ້ອງການທີ່ຈະຮູ້ວ່າເຂົາເປັນແນວໃດ, ມັກສິ່ງໃດ. ສະນັ້ນເຮົາຕ້ອງຫາຕົ້ນແບບຂອງກຸ່ມລູກຄ້າ. ຕົ້ນແບບພວກນີ້ມີຊື່ວ່າ ‘personas’ ຫຼື ‘avatars’ ຂອງລູກຄ້າ.

To tailor your messages, images, and campaigns to your target customers, you need to know what they are like, and what they like. To do this, we define an archetypal model of each group of customers. These models are known as ‘personas’ or ‘avatars’ of the customer.