ເຄືອຂ່າຍທີ່ເປັນຕົວແທນຂອງຫລາຍໆເວັບໄຊທ໌ໃນການຂາຍການໂຄສະນາ, ເຮັດໃຫ້ຜູ້ຊື້ໂຄສະນາເຂົ້າເຖິ່ງຜູ້ຊົມຢ່າງກວ້າງຂວາງຂ້ອນຂ້າງງ່າຍໂດຍຜ່ານການ run-of-category ແລະ run-of-network.

a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.