Search Engine Optimization (SEO)

About the course

Quiz series
Case studies

The program

Module 1


→ What is SEO?

→ What is its purpose?

→ Search engines

  • How do they work?
  • What are their techniques?

Technical SEO

→ Controlling parameters to optimize

→ Indexing a website

Semantic SEO

→ Meta tags

→ URL optimization

→ Alternative attribute optimization

→ Internal linking

Content strategy

→ Identify and explain the criteria that site content must meet in order to meet the specificities of the web, taking into account both:

  • algorithms and search engine functioning
  • user behavior and expectations

Link building, one of the main pillars of SEO

→ Trust flows

→ Citation flows

→ External link analysis

→ Video marketing

The teacher


“As a certified SEO/SEA teacher, I am passionate about teaching and love helping beginner students discover the ins and outs of the profession. My goal is to provide you with a comprehensive training that will enable you to understand the basics of natural and paid referencing, as well as best practices for obtaining quality traffic. My objective is to pass on my knowledge and experience to help you succeed in the world of digital marketing.”

The objectives

This module for SEO beginner aims to give you the necessary skills to optimize your website’s SEO and improve its visibility on search engines.


This course is free for all registrations until September 15, 2023