Content & Brand Marketing
About the course
The program
Module 1
Introduction
→ Introduction to digital marketing and definitions
→ Digital marketing tools
→ Digital marketing is everywhere
Content marketing
→ Definitions, objectives, and cycles
→ Distribution channels: blogs, social media, emails: tips, examples, and KPIs
→ Editorial guidelines and planning
→ Content is king – Link between content and SEO
→ Targets and Personas: definitions, key elements, and examples
Introduction to brand marketing
→ Definition of branding or brand marketing
→ How to create a brand image
→ Visual identity: creation, evolution
→ Storytelling or the art of telling stories
To go further
→ Trends:
- Artificial intelligence
- Influence marketing
- New forms of content
- Audio content UGC: User-generated content
→ Toolboxes:
- Software
- Hardware
The teacher
Didier NGUYEN
“I am passionate about writing, creating visual content, and communication. My goal is to help you understand different techniques for creating high-quality content and implementing an effective content strategy for your business. I am eager to share my knowledge and skills with you to help you achieve your content marketing goals.”
The objectives
This module for beginners in brand content and creation will help you develop the necessary skills to create quality and engaging content that highlights your brand and attracts the attention of your target audience.