Vous savez déjà que vous pouvez trouver toute l’information que vous souhaitez sur internet. Vous apprendrez tous les trucs et astuces pour être encore plus efficaces, organisés et rapides.
XiLearn vous fournira les outils pour apprendre et comprendre les techniques pour vendre et promouvoir un produit ou un service, comment créer un site internet et le référencer sur les principaux moteurs de recherches, comment communiquer sur les réseaux sociaux.
COMMENT ?
En utilisant les techniques de formation à distance : tous ensemble, sur un écran interactif géant, vous assisterez à des cours, webinaires, 2 heures par jour pendant 10 mois, pour apprendre les techniques qui vous permettront de devenir un expert en marketing digital. Vous participerez à des jeux, à des études de cas qui stimuleront votre esprit et votre innovation.
Tous ces cours seront donnés en Anglais, car c’est aujourd’hui la langue internationale des affaires. J’en suis désolée car notre équipe est franco-laotienne, mais c’est ainsi ! Ce sera peut-être difficile pour vous si votre niveau d’anglais n’est pas très élevé, c’est pourquoi XiLearn a engagé un animateur bilingue Laotien/Anglais, il vous aidera à comprendre parfaitement les cours. Et nous essaierons de vous fournir des cours en Thaï. Nous espérons qu’à la fin de vos études vous pourrez traduire tous les cours que vous avez pris en laotien, pour aider les futurs étudiants.
Ensembles, pendant toute la durée de vos études vous aiderez des organisations locales à améliorer leur marketing digital.
QU’ALLEZ VOUS APPRENDRE ?
Toutes les techniques qui vous permettront de devenir un expert en marketing digital, enseignées par les meilleurs professeurs en Europe, USA, Chine. Certains cours ont été créés par XiLearn, d’autres ont été développés par différentes universités dans le monde. Certains cours sont certifiants et internationalement reconnus.
Vous trouverez le détail des cours sur le site.
QUI SERONT VOS MENTORS ?
Vous avez pu remarquer qu’autour de nos salles de cours des digital nomads travaillent à distance. Certains d’entre eux ont accepté de devenir vos mentors, de vous aider à résoudre les études de cas qui vous sont confiées. Ils le feront gratuitement, pour vous aider, pour construire un réseau international de jeunes experts du digital. Ce réseau pourra travailler à distance pour n’importe quelles sociétés dans le monde, tout particulièrement des PME et ETI.
XiLearn academy
102/3 Kounxoau Road, Luang Prabang 06000 Laos
+33 9 72 66 98 77
s.graumann@dcs-laos.com
Mon – Fri 9:00A.M. – 5:00P.M.
Student Resources
A business plan lays out a written roadmap for the firm from marketing, financial, and operational standpoints.
Marketing is the process of intentionally stimulating demand for and purchases of goods and services. Marketing involves researching, promoting, selling, and distributing products or services
↪ What you will learn :
∴ The basics of marketing : how to find the right information, how to analyze a market, the new consumer trends, how to build a strategy if products are. directed to other businesses (B2B marketing) or directly to consumers (B2C marketing).
∴ What is digital marketing, how recent digital evolutions have changed the marketing of companies and institutions, what types of services exist (platforms, subscriptions, unit sales, etc), learn how to generate income, find business models
∴ And of course how to create a business plan, how to protect your ideas, how to buy and sell products, how to ship products, the rules of e-commerce in Lao PDR.
Web programming allows you to edit websites. It allows the creation of applications, sites and Internet pages intended to be deployed on the Internet.
Basically, programming allows interaction with the machine.
Why ? Because we would like a web page to open when we click there, for the text to appear on a pink background, etc.
↪ What you will learn :
∴ Learn and understand the algorithm
∴ Write readable code and learn code essentials
∴ Develop the Back-end part of a website
∴ Develop the Front-end part of a website
∴ Develop a site with CMS
The tools we’re going to use :
* HTML
* CSS
* JS
* JAVA
* Node
* React
* Code visualizer
* Wordpress
Chapters :
* The Algorithm
* Introduction to front-end languages : #HTML #CSS #JavaScript
* Introduction to back-end languages : #PHP #SQL #Java
* Build a website with CMS
What you can do after this courses :
Graphic design is an essential part of business marketing, this is the visual representation of a concept.
It can express a company’s style and attitude.
↪ What you will learn :
∴ Learn the essential elements for the visual communication of a company:
The tools we’re going to use
What you can do after this courses :
You will learn the types of reference :
What is the SEO
SEO is the process of improving the visibility of your website and webpages in organic results of search engines, like Google and Bing.
What is the SEA
Plain search engine advertising (SEA) means advertising through search engines. You have two options for advertising through search engines. The first option is to place your ad on the search engine results page (SERP), and the other option is to place your ad on the search engine’s display network.
What is the SMO
SMO refers to all techniques and actions designed to develop the visibility, image and offer of a website or brand on social networks or media.
↪ What you will learn :
∴ How to communicate on social networks with your community to increase your awareness.
∴ How to do paid advertising or write in order to better reference your website according to user searches.
∴ How to do paid advertising that will highlight your products, services, company.
∴ Identify its semantic universe, establish keyword lists to be better understood and positioned by Google
The tools we’re going to use
Chapters
What you can do after this courses :
Content Marketing involves writing thematic files offering answers to customer issues.
Brand marketing is is all about storytelling It is a long-term strategy used to build a strong relationship with customers, by creating and sharing relevant articles, videos, podcasts, and other media.
↪ What you will learn :
∴ Discover the tools to develop content marketing, how to create a landing page podcasts, videos, webinars
∴ How to use the blogs to emphasize content
In order to improve your website, you need to know how visitors arrived on our website ? which pages did they visit ? where did they click ? etc.
↪ What you will learn :
∴ How to get these information in order to optimize the performance of your digital device. You can then measure the progress in terms of sales, marketing and customer relations according to your goals. You will learn mainly to use Google Analytics and Baidu Tongji
∴ Data protection : in which countries data protection must absolutely be respected : Personal Information gathered by a company are strictly limited by many countries, in order to avoid the abuses of PI. (The main examples are GDPR General Data Protection Regulation (European Union) and PIPL Personal Information Protection Law – China
Communication / social networks in Europe and Asia and know how to promote a product.
LinkedIn is a professional online social network. Its objective is to simplify the networking of professionals.
↪ What you will learn :
∴ Create a LinkedIn account
∴ Have a complete profile
∴ Tips to be more visible on LinkedIn
⋮ TIKTOK
Chances are, you’ve heard of TikTok in the past few years. This young social network exploded its user count so that the platform reached 3 billion downloads in July 2021.
↪ What you will learn :
∴ How to create a TikTok channel for your business
∴ Use TikTok to build your brand
∴ Create a challenge
Instagram is an application, a social network and a service for sharing photos and videos.
↪ What you will learn :
∴ Create a professional page
∴ The importance of visual contents
∴ Promote your products
∴ Do influencer marketing
⋮ WE CHAT 微信
WeChat is the largest social network in China which boasts 1.24 billion monthly active users.
I’m sure you already know WeChat instant messaging, WeChat moments, etc.
↪ What you will learn :
∴ How to use WeChat for business.
With an Official Account, you can create content on WeChat and directly interact with and sell to followers and customers in China and in more than 100 countries..
∴ How to advertise on WeChat using Moments ads, Banner ads or Key opinion leader ads.
⋮ FACEBOOK/META
Facebook is an online social network owned by Meta. It allows its users to post images, photos, videos, files and documents, exchange messages, join and create groups and use a variety of applications on a variety of devices.
↪ What you will learn :
∴ Create a professional page
∴ Configure the company page
∴ Create and share content
∴ Promote the Facebook page
L’admission à l’école se divise en 4 phases :
|
Commence |
Se termine |
|
|---|---|---|
| Inscription | Dès maintenant | 30 juin 2022 |
| Décision d’admission | 1er septembre 2022 | 6 septembre 2022 |
| Début des cours | 12 septembre 2022 | 30 juin 2023 |
Les documents non soumis en ligne sur le site peuvent être envoyés à:
