Program and Admission

Program & admission

The reasons to join XiLearn Academy

The young Laotians students will work alternately either for local companies or for European SMEs wishing to adapt their digital strategy to Asian markets. This will be an asset to both parties; an opportunity for the students to enter business life and for the companies to optimize their costs.  



You already know that you can find all the information you need on the internet. You will learn the best practices to become more efficient and faster.  

XiLearn will give you the  tools to understand the techniques to sell and market a product or a service, how to create a website and reference it on the main international search engines, how to communicate on the social media. 


HOW ? 

Thanks to e-learning : all together, on a giant interactive screen,  you will attend to webinars, moocs, classes, 2 hours per day, during 10 months, to learn the techniques that will allow you to become an expert in digital marketing. You will also participate to serious games (video games and quizzes mainly) that will stimulate your mindness and your innovation. 

All these courses are given in English, because it is the international language of business. I am sorry to write this because our team is French, but such it is. It may be difficult for you if your level in English is not very high, so XiLearn hired a bilingual lao/English facilitator, he will help you to understand perfectly. And we will provide also information in thai language. We hope that you will be able at the end of the training, to translate into lao all the courses you have taken. To help next year students. 

Together you will help local companies around Luang Prabang to improve their digital marketing . 



All the techniques that will allow you to become an expert in digital marketing will be teached by the best teachers in France, USA, China. Some of the courses have been created by XiLearn, some are developed by different universities in the world, some training courses are certifying, internationally recognized. 

The program is detailed on the website. 



You will notice that around our classroom, foreign digital nomads are working to distance for different companies. Some of them accepted to become your mentors, to help you to solve the cases that will be entrusted to you. They will do it for free, to help you, to build and international network of young digital experts. This network will be able to work to-distance with any company in the world, mostly SMEs. 

The space will be separated into two parts (classroom and co-working) with a cosy design and in a warm spirit.

Contact info

XiLearn academy
102/3 Kounxoau Road,
Luang Prabang 06000 Laos

+33 9 72 66 98 77

Mon – Fri 9:00A.M. – 5:00P.M.

Student Resources


Marketing and business plan

A business plan lays out a written roadmap for the firm from marketing, financial, and operational standpoints. 

Marketing is the process of intentionally stimulating demand for and purchases of goods and services. Marketing involves researching, promoting, selling, and distributing products or services 

What you will learn :

∴ The basics of marketing : how to find the right information, how to analyze a market, the new consumer trends,  how to build a strategy if products are. directed to other businesses (B2B marketing) or directly to consumers (B2C marketing). 

∴ What is digital marketing, how recent digital evolutions have changed the marketing of companies and institutions, what types of services exist (platforms, subscriptions, unit sales, etc), learn how to generate income, find business models 

∴ And of course how to create a business plan, how to protect your ideas, how to buy and sell products, how to ship products, the rules of e-commerce in Lao PDR. 

Web Development

Web programming allows you to edit websites. It allows the creation of applications, sites and Internet pages intended to be deployed on the Internet.

Basically, programming allows interaction with the machine.

Why ? Because we would like a web page to open when we click there, for the text to appear on a pink background, etc.

What you will learn :

∴ Learn and understand the algorithm

∴ Write readable code and learn code essentials

∴ Develop the Back-end part of a website

    • Learn basic languages #PHP #Java
    • Create and implement a database #SQL

∴ Develop the Front-end part of a website

    • Integrate a page in #HTML #CSS
    • Boost the site interface with #JavaScript
    • Create a responsive interface with #CSS3

∴ Develop a site with CMS

The tools we’re going to use :



* JS


* Node

* React

* Code visualizer

* Wordpress

Chapters :

* The Algorithm

* Introduction to front-end languages : #HTML #CSS #JavaScript

* Introduction to back-end languages : #PHP #SQL #Java

* Build a website with CMS

What you can do after this courses :

  1. Create a website
  2. Create a static and adaptable web user interface
  3. Develop a dynamic web user interface
  4. You can create a website with CMS (WordPress, Drupal, etc.)
  5. Create a database.
  6. Developed the back end of an application/website.
  7. Create a user interface with a content management or e-commerce solution.
  8. You can create a simple mobile app
  9. You will be able to contribute to the creation of a software


Graphic design is an essential part of business marketing, this is the visual representation of a concept.

It can express a company’s style and attitude.

What you will learn :

∴ Learn the essential elements for the visual communication of a company:

    • How to create a logo
    • The typography
    • Color codes
    • How to use PAO (Photoshop, Illustrator, InDesign, AfterEffects, Premiere Pro)
    • How to do photo montage with Photoshop
    • How to do video montage with Premiere Pro
    • How to do web mockup with InDesign
    • Improve the ergonomics of a site thanks to UI / UX design
    • Create graphics, presentations, posters, documents and other visual content on social media with Canva

The tools we’re going to use

  • Adobe Suite (PhotoShop, Premiere Pro, InDesign, Illustrator, AfterEffects)
  • Canva
  • Google Fonts, Dafont

What you can do after this courses :

  1. Produce illustrations, pictograms, graphics and visuals
  2. Create models and interfaces
  3. Develop an animation for different broadcasting media
  4. Create a graphic presentation
  5. Create a mockup 


You will learn the types of reference :

    • Paid search 
    • SEO 
    • SMO

What is the SEO 

SEO is the process of improving the visibility of your website and webpages in organic results of search engines, like Google and Bing.

What is the SEA 

Plain search engine advertising (SEA) means advertising through search engines. You have two options for advertising through search engines. The first option is to place your ad on the search engine results page (SERP), and the other option is to place your ad on the search engine’s display network.

What is the SMO

SMO refers to all techniques and actions designed to develop the visibility, image and offer of a website or brand on social networks or media.

What you will learn :

  How to communicate on social networks with your community to increase your awareness.

∴ How to do paid advertising or write in order to better reference your website according to user searches.

∴ How to do paid advertising that will highlight your products, services, company.

∴ Identify its semantic universe, establish keyword lists to be better understood and positioned by Google

The tools we’re going to use

  • Facebook Ads
  • Instagram Ads
  • Google Ads
  • Baidu Ads
  • Google analytics
  • Screaming frog
  • Semrush
  • Ahrefs


  • Content strategy and link building
  • Keyword research
  • Best practices of paid/free referencing
  • Tips to learn how to use social networks correctly
  • Social Media Optimization (SMO)
  • Paid search
  • SEO 
  • Engine use: visibility, notoriety and qualified traffic

What you can do after this courses :

  1. This course will give you the keys to influence people on the web and understand how to talk to them.
  2. After these courses, you will be able to advertise to sell your products online.
  3. You can create blog articles to reach relevant visitors.
  4. You will master social networks and highlight your services/products.

Content marketing & Brand marketing

Content Marketing involves writing thematic files offering answers to customer issues. 

Brand marketing is is all about storytelling It is a long-term strategy used to build a strong relationship  with  customers,  by creating and sharing relevant articles, videos, podcasts, and other media.  

What you will learn :

∴ Discover the tools to develop content marketing, how to create a landing page podcasts, videos, webinars

∴ How to use the blogs to emphasize content 

Web analytics

In order to improve your website, you need to know how visitors arrived on our website  ? which pages did they visit ? where did they click ? etc. 

What you will learn :

  How to get these information  in order to optimize the performance of your digital device. You can then measure the progress in terms of sales, marketing and customer relations according to your goals. You will learn mainly to use Google Analytics and Baidu Tongji

Data protection : in which countries data protection must absolutely be respected : Personal Information gathered by a company are strictly limited by many countries, in order to avoid the abuses of PI. (The main examples are GDPR General Data Protection Regulation  (European Union) and PIPL Personal Information Protection Law – China 

Social media

Communication / social networks in Europe and Asia and know how to promote a product.


LinkedIn is a professional online social network. Its objective is to simplify the networking of professionals. 

What you will learn :

∴ Create a LinkedIn account 

∴ Have a complete profile 

∴ Tips to be more visible on LinkedIn 



Chances are, you’ve heard of TikTok in the past few years. This young social network exploded its user count so that the platform reached 3 billion downloads in July 2021. 

What you will learn :

∴ How to create a TikTok channel for your business 

∴ Use TikTok to build your brand 

∴ Create a challenge 



Instagram is an application, a social network and a service for sharing photos and videos. 

What you will learn :

∴ Create a professional page 

∴ The importance of visual contents 

∴ Promote your products 

∴ Do influencer marketing



WeChat is the largest social network in China which boasts 1.24 billion monthly active users. 

I’m sure you already know WeChat instant messaging, WeChat moments, etc.

What you will learn :

∴ How to use WeChat for business. 

With an Official Account, you can create content on WeChat and directly interact with and sell to followers and customers in China and in more than 100 countries.. 

∴ How to advertise on WeChat using Moments ads, Banner ads or Key opinion leader ads. 



Facebook is an online social network owned by Meta. It allows its users to post images, photos, videos, files and documents, exchange messages, join and create groups and use a variety of applications on a variety of devices. 

What you will learn :

∴ Create a professional page 

∴ Configure the company page 

∴ Create and share content 

∴ Promote the Facebook page 

Things To Know First

Admission to the school is divided in 4 phases :

  • Checking the prerequisites for admission: high school level, knowledge of English level intermediary, minimum age of 18 years. On the basis of these prerequisites, admissions are made without gender restrictions.
  • Pre-selection of candidates A pre-selection of candidates will be made using several logic and memory tests in English, developed by a pool of digital professionals
  • Recruitment of students The recruitment of students is done by the Association with the help of the digital project manager and professional volunteers on the basis of the initial selection made. The first promotion will have a maximum of 20 students the first year
  • Final admission to the school will be given after the first month of training (24 hours of lessons), based on the results of a test assessing criteria of speed, logic and memory. Course attendance and level of English are also decisive factors that will be taken into account.

When To Apply?




Applications Now June 30, 2022
Decision September 1, 2022 September 6, 2022
Start courses September 12, 2022 June 10, 2023

Where to submit necessary documents?

Documents not submitted through the online method can be mailed to: