Content marketing
Learn content marketing strategies to create engaging content and boost your brand’s success.
Taught in French, English, Lao
Instructor: Didier Nguyen
CURRICULUM
4 Modules
16 Courses
4 Quizzes
2 Practical exercices
16 hours
Courses content
Module 1 3 Courses
- Course 1: Introduction to digital marketing
- Course 2: Digital marketing tools
- Course 3: Digital marketing is everywhere
Module 2 8 Courses
- Course 4: Definitions, objectives and cycles
- Course 5: Distribution channels
- Course 6: The blog
- Course 7: Social network
- Course 8: E-mail marketing
- Course 9: Editorial guidelines
- Course 10: Content is king
- Course 11: Targets and personas
Module 3 3 Courses
- Course 12: Definition of branding
- Course 13: Creating brand image
- Course 14: The art of telling stories
Module 4 2 Courses
- Course 15: Trends
- Course 16: Toolboxes
Which certifications will you obtain ? 🎓
Digital marketing
SEO
What careers can you pursue ? 🧐
Content manager