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Marketing basics

These courses will equip you with the core skills needed to build effective marketing strategies. For better understanding, the professor’s voice has been generated by AI after human translation.

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Taught in French, English, Lao

Instructor: Sylvie Graumann

CURRICULUM

  • Modules icon

    1 Modules

  • Courses icon

    11 Courses

  • Quizzes icon

    1 Quizzes

  • Practical exercices icon

    1 Practical exercices

  • Hours icon

    16 hours

Courses content

Module 1 9 Courses
  • Course 1: Marketing : Definition and basics
  • Course 2: The marketing plan
  • Course 3: Market research
  • Course 4: SWOT diagnosis
  • Course 5: Objectives and the SMART method
  • Course 6: Positioning
  • Course 7: Marketing strategy
  • Course 8: Operational marketing
  • Course 9: The business plan

Which certifications will you obtain ? 🎓

Digital marketing

What careers can you pursue ? 🧐

Community manager
Content manager