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Trasnlation

Marketing basics

These courses will equip you with the core skills needed to build effective marketing strategies.

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Taught in French, English, Laotian

Instructor: Sylvie Graumann

CURRICULUM

  • Modules icon

    1 Modules

  • Courses icon

    11 Courses

  • Quizzes icon

    1 Quizzes

  • Practical exercices icon

    1 Practical exercices

  • Hours icon

    16 hours

Courses content

Module 1 11 Courses
  • Course 1: Marketing : Definition and basics
  • Course 2: The marketing plan
  • Course 3: Market research
  • Course 4: SWOT diagnosis
  • Course 5: Objectives and the SMART method
  • Course 6: Positioning
  • Course 7: Marketing strategy
  • Course 8: Operational marketing
  • Course 9: The business plan
  • Course 10: What is digital marketing ?
  • Course 11: The contribution of AI to marketing

Which certifications will you obtain ? 🎓

Digital marketing

What careers can you pursue ? 🧐

Community manager
Content manager