Google Ads
Understand how to create and manage effective campaigns on Google Ads.
Taught in French, English, Lao
Instructor: XiLearn
CURRICULUM
3 Modules
7 Courses
1 Quizzes
1 Practical exercices
12 hours
Courses content
Module 1: Overview of Google Ads 2 Courses
- Course 1: Introduction to Search, Display, and Shopping Ads
- Course 2: Setting Up a Google Ads Account
Module 2: Creating Effective Campaigns 3 Courses
- Course 3: Keyword Research with Google Keyword Planner
- Course 4: Writing Compelling Ad Copy
- Course 5: Creating a Sample Search Ad Campaign
Module 3: Tracking and Optimizing Campaigns 2 Courses
- Course 6: Understanding Quality Score and Conversion Tracking
- Course 7: Analyzing a Campaign’s Performance Metrics and Suggesting Optimizations
Which certifications will you obtain ? 🎓
Digital marketing
What careers can you pursue ? 🧐
DSP Specialist
Digital marketing specialist
Marketing analyst